Stokke
Bambo Nature is a Danish company that develops and produces skin-friendly and eco-labeled diapers and baby products for families all over the world, with 40 years of expertise.
Stokke is a Norwegian company recognized worldwide for best-in-class solutions for children.The brand gained recognition for its iconic Tripp Trapp chair, making it highly desirable among parents across the globe. 

In 2018, Stokke partnered with ATB Brands and saw an impressive 400% increase in business over the next four years. In 2022, Stokke acquired BABYZEN, a well-known brand for travel strollers. Today, their offerings on ATB Brands span various categories, with a strong focus on Furniture and Gear.
ATB Brands employed the following growth levers to reach Bambo Nature’s target audience
- Seeding initiatives with muliple celebrated influencers
- Presence in consumer shows and trade fairs
- Visibility and availability at online and select offline channels that resonate with the target segment
- Localised content to build brand equity in the Indian subcontinent, including a dedicated brand page
