Bambo Nature
Bambo Nature is a Danish company that develops and produces skin-friendly and eco-labeled diapers and baby products for families all over the world, with 40 years of expertise.
Bambo Nature is a Danish company that develops and produces skin-friendly and eco-labeled diapers and baby products for families all over the world, with 40 years of expertise.
Bambo Nature partnered with ATB Brands in 2018 to build the brand in the subcontinent and reach the right target audience. Over the last 6 years, Bambo Nature has become a prominent name in the Indian market catering to the premium customer segment and in its partnership with ATB brands witnessed 900%+ growth in just a span of four years
ATB Brands employed the following growth levers to reach Bambo Nature’s target audience
- Extensive sampling and seeding initiatives via influencers
- Presence in consumer shows and trade fairs
- Visibility and availability at online and offline channels with now an increasing focus on e-pharmacy and e-grocery stores that offer quick delivery
- Localized content creation to appeal to the Indian market with focused messaging to drive consideration, including a dedicated brand page
- Digital marketing via Google and Meta
